New strategic roles to strengthen Inmarsat’s customer-centric approach

New strategic roles to strengthen Inmarsat’s customer-centric approach

With the satellite communications industry undergoing unprecedented changes, Inmarsat is committed to enhancing its commercial capabilities with the appointments.

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Inmarsat CEO Rajeev Suri has announced two new executive appointments designed to place the customer at the heart of the organisation, and to further enhance the company’s commercial and product capabilities.

These appointments are the result of a wide-ranging review if Inmarsat’s performance and effectiveness undertaken by Suri since joining Inmarsat in March.

Joining Inmarsat as Chief Marketing & Communications Officer (CMCO) is Barry French. Barry will be helping to sharpen customer focus, drive customer engagement and revenue generation to the next level, ensure Inmarsat is an effective and engaged participant in key policy discussions and further enhance employee engagement,

In 2006, French joined Nokia as Head of Communications, prior to which he was Vice President of Corporate Communications t United Airlines and Director of Corporate Communications at Dell. Under his leadership, Inmarsat will bring together its marketing, communications, and government affairs functions into a single executive level organisation.


Jat Brainch, Previously Senior Vice President of Group Commercial Management at Inmarsat, is appointed Chief Commercial and Product Office (CCPO). Brianch will be in charge of Inmarsat’s commercial and product strategy, ensuring that the company continues to lead the industry in advanced, customer-centric products and services that are designed specifically for mobility and Government users. 

Prior to joining Inmarsat in 2019, Brainch worked across a range of complex, international business, and has a proven track record of delivering sustainable growth. Brainch has held senior roles in telecoms and technology brands, including Logica Group PLC (now part of CGI), Telefonica Europe PLC and T-Mobile (UK) Ltd.

“The satellite communications industry is undergoing unprecedented changes and Inmarsat is committed to continuous evolution, not just in our world-leading technology and connectivity infrastructure but in how we interact with our customers and partners,” said Suri.

“To make Inmarsat a truly customer-centric organisation, a key driver is to have the company’s marketing expertise combined under one individual at the executive level. I am therefore delighted that Barry French, a world-class marketing and communications professional, is able to join us in what promises to be an exciting and transformational journey.

“I am also delighted that Jai Brainch will be taking up the vital executive-level CCPO role, which is central to our ability to successfully place the customer at the heart of everything we do. Since joining Inmarsat, Jai has made an invaluable contribution to the transformation of the business and brings with her a wealth of experience in delivering a customer-centric approach to commercial and product management.”

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