Four-time Formula 1 World Champion team Red Bull Racing has chosen Oracle as its official cloud infrastructure partner.
Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimise the way data is used across its business; from on-track activities to putting more information in the hands of the Team’s global fan base. The OCI-powered capabilities will help the team sharpen its already formidable competitive edge.
Formula 1 is a sport often described as being driven by data; teams have an obsession with analysis and minute details which could give them a competitive advantage on the track. This relationship will include work to optimise and elevate the use of data in improving car performance for Red Bull.
This comes in the form of a multi-year roadmap, touching on both on and off-track engineering operations, leveraging the AI and machine learning capabilities of Oracle Cloud Infrastructure.
Red Bull Racing Honda Team Principal, Christian Horner, said: “This is a hugely significant partnership for Red Bull Racing Honda. Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses. To be able to tap into that exceptional power and knowledge is a major step forward for our Team.
“Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the Team, including within the engineering and design departments.”
Red Bull Racing Honda requires a cloud infrastructure platform with the highest levels of performance, scalability, and security. Oracle Cloud Infrastructure enables Red Bull to expand its use of data science and analytics, so it can accommodate the growing and diversifying engineering work undertaken on the Red Bull Technology Campus.
“This is the perfect alliance of two organisations that share a passion for design, performance, and winning,” said Ariel Kelman, Chief Marketing Officer, Oracle. “Red Bull Racing didn’t win multiple Drivers’ Championships and Constructors’ Championships in its relatively young existence without pushing boundaries.
