ONE Championship (ONE) has engaged Brightcove as its platform partner, streaming its content on Brightcove’s video platform through their ONE Super App since November 2020.
In doing so, ONE has been able to cut their content management time in half, and increase video watch time by 300%.
The ONE Super App includes a Brightcove-powered customisable experience with thematic playlists that continuously roll out videos, in-app alerts, and the latest news.
“As our ONE Super App audience continues to scale globally, digital video will be indispensable to our long-term strategy,” said Jonathan Wong, Head of Product at ONE Championship.
“When seeking a platform partner, Brightcove stood out for its flexibility, scalability, and video quality, all of which are critical as we evolve. With Brightcove, we are confident we can continue to share stories that ignite the world with hope, strength, dreams, and inspiration.”
Moreover, engagement with athletes and between fellow fans is possible on the ONE Super App. Brightcove’s analytics helps to yield valuable insights from data on devices, destinations, geography, and content popularity, making it easy to optimise ONE’s operations.
“With ONE and Brightcove, martial arts fans can keep the excitement going wherever they are in the world and whenever they have a moment to engage with athletes, peers, and federations,” said Simon Naylor, Senior Vice President, Asia Pacific, Brightcove.
“We’re committed to helping businesses like ONE Championship simply and cost-effectively monetise these experiences. We look forward to even more victories with our terrific new partner.”