Sprinklr to expand Singapore R&D operations

New York-based customer experience management platform maker Sprinklr is expanding its research and development centre (R&D) in Singapore.

Over the next three years, it will quadruple the centre’s staff strength to around 100 people.

The company, which is supported by the Singapore Economic Development Board (EDB) and has its Asia Pacific headquarters in Singapore, will use the expanded R&D facility to “support brands” in Singapore and the Asia Pacific such as Standard Chartered Singapore, StarHub, and Changi Airport Group.

The company has already started recruiting and investing in engineers in the Singapore office to support its operations in the region and for strategic growth across the globe.

Sprinklr founder and CEO, Ragy Thomas, said that Singapore provides Sprinklr access to an exceptional “talent pool” and “serves as a gateway as we scale our business across the region.”

Researchers in Singapore will be at the forefront of evolving Sprinklr’s AI technology which enables brands to manage customer experiences across 30 plus digital channels and more than 170 languages, Thomas said.

Singapore’s Digital Industry Singapore (DISG) executive director and head, Chan Ih-Ming, said Sprinklr's R&D centre expansion “comes amid a broader demand for technology solutions and digital adoption across Asia”.

"Singapore's culture of innovation and globally competitive talent pool makes it well-placed to drive AI technology research to develop solutions for customers worldwide.

"We look forward to Sprinklr's new technologies that will enrich our digital ecosystem,” Chan added.

DISG is a joint office of EDB, Enterprise Singapore (ESG) and Info-communications Media Development Authority (IMDA).

Standard Chartered global head of personal banking, Aalishaan Zaidi, said Sprinklr’s platform will help the bank “serve customers through their channels of choice, be it a chatbot, social platform, or messaging app, like WeChat or WhatsApp”.

“We think omnichannel CX, coupled with AI and analytics, is the only way forward,” he added.