McLaren has chosen Tezos to create a non-fungible token (NFT) platform to bring McLaren’s racing heritage and driver line-ups across its multiple teams to offer an unrivalled NFT fan experience.
For Tezos and McLaren, embracing clean NFTs and energy-efficient networks ensures that the impact of this new medium is not offset by high energy consumption.
Unlike traditional Proof of Work blockchains, Tezos’s Proof of Stake mechanism is an energy-efficient approach to securing its network, using less energy than Proof of Work. This allows Tezos to operate cleanly, with minimal energy consumption and a negligible carbon footprint.
As part of the partnership, the Tezos brand will be represented across the McLaren Formula 1 and Arrow McLaren SP teams, including on the race suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, and AMSP drivers Pato O’Ward and Felix Rosenqvist.
“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry,” said Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing.
“At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team. We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams.”