Laura Houldsworth appointed as Senior VP & GM of SAP Concur Asia Pacific Japan and Greater China

Laura Houldsworth appointed as Senior VP & GM of SAP Concur Asia Pacific Japan and Greater China

Prior to her new role, Houldsworth was previously the MD for SAP Concur Southeast Asia

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SAP Concur has appointed finance and travel industry veteran Laura Houldsworth as Senior Vice President & General Manager for Asia Pacific Japan (APJ) and Greater China to lead its next phase of growth in the region. 

Houldsworth succeeds Andy Watson, who is leaving his position to take up a new role within SAP. 

Houldsworth was until now the Managing Director for SAP Concur Southeast Asia. She also has held various senior sales positions within SAP Concur Southeast Asia previously.

In her new position, Houldsworth will be responsible for driving the growth of the SAP Concur business in the APJ and Greater China region. SAP Concur globally serves more than 46,000 customers in over 150 countries including over 75% of Fortune 100 and 500 companies, and counts more than 71 million end users who book travel and process expenses. 

“I am excited to assume this important position at a time when businesses are stepping up their digital transformation efforts to prepare for a new normal,” said Houldsworth.

“SAP Concur cloud-based solutions are well placed to help organisations in APJ and Greater China improve spend governance, employee experience and travel management, so that they can effectively reset for growth.”

Doug Adamic, Chief Revenue Officer at SAP Concur, said: “Over the years, Laura has proven her ability to lead teams to meet the travel, expense and invoice needs of our customers across all industries. I am confident that under her strong leadership, SAP Concur will continue its ascent in the region as it helps organisations reinvent themselves for greater sustainability and profitability.”

Prior to SAP Concur, Houldsworth held sales roles at BCD Travel and ABN Amro Private Banking. Houldsworth holds a bachelor’s degree in International Marketing Management from Bournemouth University, United Kingdom.

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