3 Hong Kong, the mobile arm of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH), has signed an agreement with Microsoft to use the latter’s cloud technology solution to accelerate its digital transformation.
The company is the first telecom operator in Hong Kong to adopt Microsoft end-to-end customer insight and artificial intelligence (AI) platforms to “uplift and enhance customer satisfaction”.
The telco leverages Microsoft’s Azure Intelligent Data Platform and Microsoft Dynamics 365 Customer Insights solutions for its dynamic customer insights project.
HTHKH executive director and CEO, Kenny Kook, said 3 Hong Kong has integrated the platforms to understand customer needs from all perspectives using “multi-faceted and intelligent scientific calculations and visualising data analysis using technologies such as AI, big data and machine learning”.
He said this has helped 3 Hong Kong “provide its customers a hyper-personalised customer service and digital experience” through an all-around analysis of customer needs.
“3 Hong Kong can accurately interact with each customer across all touchpoints,” he added.
The collaboration combines 3 Hong Kong's extensive 5G network with Microsoft Azure's global infrastructure, “introducing smart living products and services to customers” at the right moment and delivering a more comprehensive and personalised experience, he added.
Started in 2018
"We began our digital transformation journey back in 2018, upgrading our technology systems and building a new operating model,” Kook said.
With the “strategic collaboration” combining Hong Kong's strong (telco) network with Microsoft (Hong Kong)’s advanced technology solutions, “this helps us to understand more deeply the needs of our customers to provide highly personalised services, enhance customer experience and business operational efficiency, and greatly accelerate our digital transformation process”, Kook said.
“The collaboration with Microsoft will accelerate 3 Hong Kong's launch of a series of new enterprise solutions for corporate customers to empower them to explore new opportunities and enhance their competitiveness,” he added.
3 Hong Kong has also partnered with Microsoft Hong Kong to provide mobile office solutions such as Microsoft 365 and Office 365 to business customers.
The two companies are planning to launch Microsoft Windows 365 Business cloud solutions. Details of the collaboration will be announced soon.
Corporate customers of 3 Hong Kong will be able to select their preferred managed services including cloud migration, training services and round-the-clock technical support by incorporating high-speed 5G mobile communications services and enjoy customized solutions to enhance work productivity and flexibility, Kook said.
Microsoft Hong Kong and Macau General Manager, Cally Chan, said the collaboration is “empowering 3 Hong Kong’s team of professionals to optimise efficiency, security, and mobility in their hybrid work model”.