Cisco appoints new leader to drive growth in ASEAN

Cisco appoints new leader to drive growth in ASEAN

Subscription revenue from software and services was 53% of Cisco’s overall global business in FY21.

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Cisco has appointed Bee Kheng Tay as the new President and leader for its ASEAN business. Bee Kheng will be responsible for driving Cisco’s profitable growth and leading its go-to-market operations across 10 countries in the region.

Bee Kheng brings with her over two decades of experience in the enterprise technology sector. Most recently, she was Managing Director of Renewals, Asia Pacific, Japan and China, where she drove Cisco’s customer experience strategy and played an instrumental role in Cisco’s transition towards a software-based and recurring revenue-based model, leading her team to achieve impressive consecutive double-digit growth.

Subscription revenue from software and services was 53% of Cisco’s overall global business in FY21, making Cisco one of the largest software companies globally.

Prior to her new role, Bee Kheng led Cisco’s Singapore and Brunei business for three years. During this time, she elevated Cisco’s engagement with the Singapore government and broader ICT industry. She spearheaded several key initiatives, including the establishment of the Cisco Singapore Co-Innovation Centre and the Cybersecurity Centre of Excellence, supported by a partnership with Singapore’s Economic Development Board.

Bee Kheng Tay said, “ASEAN’s digital economy holds great potential in today’s digital, cloud-first world. The challenges of the past two years have placed organisations of all sizes at a pivotal point. Now more than ever, businesses’ priorities are centred around business agility, hybrid work and pivoting to cloud, software and services. These are underpinned with seamless customer experience and end-to-end cybersecurity.”

Bee Kheng takes over from Naveen Menon, who is moving into a new global role within Cisco’s Strategic Execution Office.

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