Amplitude has acquired Iteratively in an effort to further extend its integrated data management capabilities for digital teams to proactively and continuously improve the data quality across their analytics and personalisation solutions.
With the acquisition of Iteratively, Amplitude enhances its data management offering, providing customers with a solution for preparing data for analytics and personalisation that works with existing built-in capabilities for resolving identities, integrating data sources, and governing quality and access.
Digital businesses will be able to increase data quality proactively and continuously for faster, more effective insights and actions that drive business results. With the provision of high quality data, product managers, data analysts, and developers are able to collaborate and reduce the time spent on data preparation and governance.
“Data is the crown jewel for every company. Good data quality is the critical success factor for any business to make good decisions quickly, and is a dividing line between the digital disruptors and the disrupted,” said Justin Bauer, EVP of Product at Amplitude.
“We founded Iteratively to solve the problem we experienced first-hand as engineering and product design leaders: data analysts and product teams have lost confidence in their data,” said Patrick Thompson, Iteratively co-founder and CEO.
“We built Iteratively to remove the hurdles to data quality and rebuild trust in data. We can’t think of a better home than Amplitude to help ensure the success of our customer’s analytics and personalization initiatives. We are thrilled to join the Amplitude team.”