Alibaba is providing the broadcasting and media professionals attending the Olympic Games Tokyo 2020 an Alibaba Cloud Pin.
The cloud-based digital pin can be worn either as a badge or attached to a lanyard and will be given as a token to the media professionals working at the International Broadcasting Centre (IBC) and Main Press Centre (MPC) during the Olympics.
The digital wearable enables media professionals working at the IBC and MPC to engage with each other and exchange social media contact information in a safe and interactive manner during the upcoming Olympic Games between July 23rd and August 8th.
Alibaba Cloud Pin acts as a multifunction digital name tag at the IBC and MPC during the Olympic Games Tokyo 2020
“The Olympic Games has always been a thrilling event with opportunities for media staff to meet like-minded professionals. With this unprecedented Olympic Games, we want to use our technology to add new exciting elements to the Olympic pin tradition at the IBC and MPC while connecting media professionals and enabling them to maintain social interactions with safe distancing," said Chris Tung, Chief Marketing Officer of Alibaba.
“Today more than ever we look to engage people around the world through our digital eco-system and connect them with the spirit of Tokyo 2020,” said Christopher Carroll, Director of Digital Engagement and Marketing at the International Olympic Committee.
Serving as a multifunctional digital name tag, the pin allows users to meet and greet each other – from adding people to their ‘friend list’ to exchanging daily activity updates. This is done by tapping their pins together at arm’s length, keeping in mind the social distancing measures.
The digital pins also include specific designs of each of the 33 sports on the Tokyo 2020 Programme that can be unlocked through a list of playful tasks such as making new friends.
Personalised pin artworks with designs inspired by the 33 Olympic sports
To activate the pin, users would need to download a Cloud Pin application, and pair it with the wearable device via its bluetooth function.