A study commissioned by Germany-based IT network monitoring expert Paessler, and conducted by Intuit Research, shows that businesses across the ASEAN and ANZ regions view digital transformation (66 percent) and sustainability practices/ESG (61 percent) as top priorities for the next three years.
However, sustainable business practices do not emerge as the top five business challenges for businesses surveyed in the study.
This implies that businesses view sustainability and digital transformation in silos and not as two interconnected business problems.
To understand more iTnews Asia caught up with Felix Berndt, Regional Sales Manager for Asia Pacific at Paessler and Amit Phatak, Research Director at Intuit during a webinar titled Digital Transformation: Monitoring your path to Sustainable IT.
Berndt noted that the reason for the disconnect is that businesses tend to pursue simplistic goals, such as energy efficiency or net-zero strategies, rather than developing a comprehensive sustainability framework. This approach fails to recognise the complexities and interdependencies of sustainability within the broader digital transformation strategy. As a result, there is a need to bridge this gap, he added.
Phatak shared that the disconnect is not always definitive. Businesses that seamlessly integrate sustainability and digital transformation tend to remain ahead of the curve and ensure cross-team collaboration and alignment.
Both Berndt and Phatak made an important observation about business perceptions - some view sustainability and ESG goals as costs, while others understand the potential for cost reduction and growth through the right frameworks.
To know more view the webinar.