Vietnam's K&K Fashion personalises customers' shopping experience

Vietnam's K&K Fashion personalises customers' shopping experience
Image Credit: K&K Fashion

With AI-powered solutions from Appier.

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Vietnam-based women’s wear e-commerce retailer, K&K Fashion, has selected Appier, a Taiwan SaaS solutions provider, for marketing automation and personalised customer interactions.

 The company has integrated Appier's AI personalisation cloud, AIQUA, for enhancing customer engagement and brand loyalty.

The AI-powered system analyses customer data and behaviour to generate personalised product recommendations, increasing the likelihood of purchase.

According to K&K Fashion, this led to a session duration that was 236 percent higher than the average of all channels and a conversion rate that was 150 percent higher than previously.

It added that data-driven segmentation helps send out email marketing campaigns with relevant product recommendations, leading to an email conversion rate ten times higher than the industry average.

With Aiqua’s “autopilot” feature, K&K Fashion maximised click-through rates (CTR) and conversion rates (CVR) by selecting effective recommendation models for each customer.

Established in 2010, K&K Fashion is a prominent women's fashion brand in Vietnam, with 13 showrooms across the country, catering to diverse customer needs and preferences.

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