Tata Motors drives sales excellence with Oracle Cloud

Tata Motors drives sales excellence with Oracle Cloud
Image credit: Tata Motors

Migrates entire Dealer Management System.

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India’s leading automobile manufacturer Tata Motors has migrated its entire Dealer Management System to Oracle Cloud Infrastructure (OCI) to gain faster insights and improve productivity.

The migration has helped the firm enhance operational efficiency, increase flexibility and optimise cost.

The Dealer Management System serves over 60,000 users in pre-sales, sales, and after-sales market touchpoints across all segments of passenger and commercial vehicles.

It supports both electric and conventional fuel vehicles, and is pivotal in managing capacity and spare parts, serving as a unified platform for customer feedback.

Tata Motors’ chief information officer, Gopinath Jayaraj said they could "effectively" monitor sales performance and improve collaboration across its dealers through modernisation. 

“OCI helps us deliver better customer experiences with more cloud-native technologies,” he said.

The firm has witnessed several benefits in scaling operations, security controls and elasticity to reduce operational costs. It has reported multifold enhancement in data reporting that allows the company to generate many more records per second and faster execution of data integration with OCI. 

“Dealers can now gain access to information in seconds, enabling a significant reduction in response time,” he added. 

Additionally, functioning on OCI has enabled Tata Motors to scale business operations based on demand, retaining the flexibility to preserve its infrastructure. It has provided them with agility and data transparency to elevate the customer experience.   

Oracle Cloud Infrastructure is a next-generation cloud service designed to migrate, build, and run all IT, from existing enterprise workloads to new cloud-native applications and data platforms.

Speaking on transformation at another event, Jayaraj recommended spreading focus on not only switching off old legacy systems but embracing and extending them to make the best use of the available data. 

He said the firm is currently looking towards building an evolutionary architecture that can evolve as the business grows.

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