Singapore-based Gulf Marine, a dedicated division of Gulf Oil International, has replaced fragmented tools with a unified digital system to connect finance, sales, supply chain, and procurement.
It has improved delivery timelines, reduced finance costs, and enhanced planning accuracy.
The marine lubricants supplier has adopted GROW with SAP, an ERP implementation package, to standardise operations across its international business.
Serving over 1,000 ports in 80 countries, the company faced rising complexity in managing inventory, planning, and reporting across geographies.
The new setup has enabled up to 30 percent improvement in on-time delivery by integrating predictive material requirements to resource schedules and capacities, optimising material flow.
Gulf Marine’s director of digital and IT transformation, Joey Chua, said as a global business headquartered in Singapore, managing marine operations across multiple branch offices worldwide, the company needed a connected and scalable foundation to bring business into the digital age – covering finance and sales, supply chain, and procurement functions.
With GROW with SAP, the company has laid the foundation for an agile, data-driven future built on innovation, resilience, and operational excellence, Chua added.
Improves customer satisfaction
With consolidation, the company is able to provide reliable order-to-promise dates based on real-time inventory and give customers consistent, accurate pricing data across channels.
This has improved customer satisfaction by up to 15 percent.
Gulf Marine reduces finance costs by up to 5 percent by automating financial processes and improving overall visibility.
Teams complete reporting cycles faster and with more consistency.
The company increases operating income by improving profitability visibility by 10 to 15 percent.
It tracks unit costs and segment performance using a single source of truth.
