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OCBC Indonesia optimises banking services with generative AI

OCBC Indonesia optimises banking services with generative AI

And provide personalised recommendations to customers.

By Kumar Gandharv on Jul 2, 2024 12:02PM

OCBC Indonesia has planned to integrate generative AI capabilities and data management systems for enhancing customer experiences through personalised recommendations and real-time intelligence.

The bank aims to integrate AI at scale and drive customer innovation and regulatory reporting.

It plans to leverage Cloudera’s hybrid platform and machine learning solutions for personalised data sets.

According to the bank, its in-house data science team required a hybrid strategy for data, analytics, and AI that would integrate with the data lake.

This would allow data scientists and business users to work with various integrated applications, helping the bank deliver transformer-based AI models, real-time intelligence, and personalised recommendations to customers.

Cloudera Indonesia’s country manager, Sherlie Karnidta, said enterprises wish to use data for generative AI to create custom applications and productivity tools.

The aim is to help OCBC Indonesia build an extensible platform that allows it to build applications and leverage tools and frameworks to drive business transformation, she added.

As part of the future strategy, the bank plans to make AI and ML available to more of its systems and users.

It plans to provide a flexible foundation to help integrate AI at scale throughout the organisation and drive customer innovation and regulatory reporting.

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